The country has seen a strong increase in support for Black Lives Matters protests. In response to that support, companies from different industries have found ways to pay respect to the African-American community. One such company is Band-Aid. They recently announced that it will release a product line that offers bandages with a range of skin tones.
Good News: Band-Aid showing support for those in the African American communities
The company made the announcement on Instagram saying: “We hear you. We see you. We’re listening to you,” “We stand in solidarity with your Black colleagues, collaborators, and community in the fight against racism, violence, and injustice. We are devoted to taking actions to create tangible change for the Black community.”
Moreover, bandages will come in several different tones: light, olive, and darker brown and black. This will be their way to reflect the diversity of those needing bandages. Band-Aid originally made this product in 2005 but was quickly discontinued. Tru-Color is another company that is finding ways to support the African-American community. Johnson & Johnson announced they are giving $10 million to fight racial injustice in the United States.
Band-Aid doing good by also making a donation to Black Lives Matter
Toby Meisenheimer had adopted a black son and wanted to celebrate the child’s true identity. He launched a crowdfunding page to raise funds to make it possible to have a variety of skin tone bandages with Tru-Color. Tru-Color offered a variety of skin-tone shade bandages and kinesiology tape for those of every skin tone. You can now find their product line at Target stores nationwide.
“We promise that this really is just the initial among many steps together in the fight against systemic racism,” Band-Aid wrote. “We are able to, we should, and we are going to do better.”
Moreover, businesses make the right decision when they show support for all customers. Have you been in a similar situation? Do you work for a company that is also making similar decisions in response to recent events? Share your stories in the comment section below.