Coca-Cola Running Short Films Campaign to Salute Unsung Front-line Warriors

Great brands do big things to remain in the perceptual field of the consumer. Branding and positioning effort apart, it is the messaging that makes any campaign successful. Coca-Cola, the global beverage major, has started a campaign titled “Ummeedo Wali Dhoop”, meaning rays of hope, to celebrate the ability of the human spirit to overcome […]