Social distancing norms and lockdown have led to a significant surge in e-commerce sales during the pandemic. E-commerce service providers are racing against time to place a proper infrastructure to cater to this sudden surge in sales.
CNBC reports that Walmart CEO Doug McMillon spoke about the strategy behind these measures. The outlet is preparing to debut the service, called Walmart+. Doug McMillon discussed the strategy behind the membership program but didn’t share the date of the launch or the perks it will include.
Consumer Benefits
McMillon told CNBC that it would be a preposition, which consumers cannot resist. A diverse range of products and the ability to deliver quickly to every corner of the nation makes the company different. However, he did not reveal the date but did give some hints. Consumers could benefit from speedy delivery of products and low prices. The program will emphasize customer experience with benefits, such as fast, convenient pickup and delivery. It will also give a chance for retailers to strengthen relationships with shoppers. That will encourage repeat and bulk purchases and provide data about customer preferences.
The past month’s investors and economic experts have watched and analyzed the strategies of the e-tailor giant. Walmart with Walmart+ will be locking horns with Amazon Prime with perks aimed at driving sales and loyalty. Walmart started its unlimited grocery delivery membership service last year. It must have learned a lot from the service. It also helped to create a lot of Buzz for Walmart + service.
Past Experience
E-commerce sales in the US grew by a hefty 97% in the second quarter, which ended on July 31. Consumers bought products from fishing poles and electronic appliances to groceries during the pandemic. McMillon added that Walmart has learned a lot and can deliver a broad set of categories across the Supercenter. It includes not just food but a wide assortment of general merchandise.
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